Gangster Week

There is a growing gap in the industry between "AI-generated" and "Director-led" content. As a Motion Designer, I’ve developed a hybrid workflow that closes that gap—focusing on scalability without losing brand integrity. In this project, I used AI as a high-precision animation tool. By maintaining strict control from A to B, I ensured: Brand Consistency: My specific style and channel colors remain intact. Creative Direction: Every transition and edit was human-led. Time Efficiency: A high-fidelity piece that would typically take weeks was delivered in just a few days. The market is flooded with generic AI content. But for brands that need to stand out, the "human touch" and professional oversight are what make the difference.